• 18+ years Creative Experience: Photo Shoots, Websites, Art, Design.
  • 11+ years Web Experience: Website Development, Planning, Strategy, Production.
  • Art Direction, Photo Shoot Coordination, Design, Marketing, Public Relations, Brand & Strategy.
  • Team Player, Organized, Keen Eye for Detail, Drive for Excellence.
  • Portfolios:,
  • Computer Experience: Macromedia Fireworks, Dreamweaver, Adobe Photoshop, Illustrator, InDesign, Acrobat Professional, Microsoft Word, Power Point, Excel, Quark XPress, HTML, CSS, Mac and PC.

    Brand Program Manager, Brand Management & Strategy, Wells Fargo & Company, San Francisco, CA 2009-present
  • Responsible for developing and maintaining a new internal photography library utilized enterprise-wide. Created photography plans, partnered with lines of business, created shot lists, story boards, casting matrix's. Project management and art direction while overseeing post production retouching of images. Managed and developed an internal library of over 1500+ proprietary lifestyle photographs. Attended photo shoots and press checks. Developed processes and templates to streamline the custom photography program and retouching process.
  • Managed outside vendors and partnered with internal creative teams to achieve excellence in final retouched images.
  • Contributed to company-wide Brand Guidelines and Brand Standards Books. Provided brand reviews to lines of businesses for both online and print projects.

    Senior Designer
    / E-Business Consultant, Team Member Marketing, Wells Fargo & Company, San Francisco, CA 2006-2009
  • Responsible for creating design materials in print, online, and email for an internal audience of 280,000+ team member employees.
  • Developed visually appealing designs and communications in print and online based on project goals, research, strategy, messaging, user experience, design guidelines, and corporate branding.
  • Created award-winning projects such as team member photography, Annual Benefits Enrollment, Community Support Campaign, 401(k) materials, website banner ad graphics, etc.
  • Partnered with internal clients from various lines of business and leaders across the organization to create engaging communications and compelling designs. Contributed to every part of the design process including concept development, campaign themes, client presentations, relationship management, brand adherence, and design production. (included banner ads, email designs, brochures, posters, etc).
  • Designed, developed, and coded HTML emails and internal email templates for use enterprise wide.
  • Created Power Point presentations for senior executives and developed custom designed Power Point templates for team use.
  • Project lead, creative art direction, and production of Wells Fargo photo shoots. Involved in all stages of photo production from developing shot lists and story boards to providing on site art direction and post production. Resulted in photographs used both internally and externally for marketing collateral, advertising campaigns, and design materials. Strong sense of branding, brand implementation, strategy, and execution.

    E-Communications Manager, Palecek Imports Inc, Richmond, CA 2002-2006
  • Managed Palecek's Online Presence: overseeing the creative look and feel of Palecek online and the creative development of the website to ensure corporate branding and functionality for the furniture and accessory company.
  • Maintained and enhanced 3 corporate websites: public website, customer password website, and internal intranet site.
  • Designed and coded functional web pages. Improved user interface design. Managed optimized images. Developed and maintained image library.
  • Developed website goals, plans, and progressive phases for expansion.
  • Enhanced customer password website with online access to 450+ page product catalogs and 3000+ sku items.
  • Created Marketing Collateral: to promote furniture and accessories, maintaining corporate branding in both print and multimedia to support 9 showrooms and 75 sales representatives nationwide.
  • Designed and produced product catalog, product tear sheets, email campaigns, newsletters, CD's, packaging, Power Point presentations, showroom and store signage, and corporate style guides.
  • Provided public relations materials, editorials, product placement in magazines, press releases, editorial photos.
  • Studio and location photography, digital product mock-ups, color adjustments, image optimization.

    Owner/ Designer, Christine Arthur Studio, CA 2000-present
  • Freelance Graphic Design: Developed and created custom website designs and print collateral. Defined project goals, created designs, and maintained company branding within allotted timeframes and budgets.
  • Website Designs: involved creative direction, project planning, graphic design, photography, site maps, wire frames, story boards, HTML coding, image optimization, and web maintenance.
  • Print Projects: postcards, brochures, trade booth signage, banners, logos, and advertisements.
  • Photography: focused on the art of photography, Polaroid transfer photos, and alternative photographic techniques. (1992-present)
  • Product Design: jewelry, fashion, and wall art. (1990-2000)
  • Fine Art: drawing, print making, photography, sculpture, painting (1990-2000)

    E-Commerce Website Manager,, Burlingame, CA 1999-2001
  • Developed Anugrah Online Store, a new E-commerce division for the home and accessories boutique.
  • Led website project collaborating with website designers, technology consultants, and owners.
  • Managed content development, branding, site layout, website photography, merchandising, copy writing, website maintenance, search engine marketing, tracking, and analysis.
  • Contributed to Anugrah Wholesale and Retail Store divisions, providing marketing collateral, public relations, visual displays, sales, buying, and interior design.

    Studio Manager/Art Instructor
    , Neighborhood Center Arts, Grass Valley, CA 1995-1999
  • Supervised the production of product designs, at an art center for developmentally disabled artists.
  • Managed the fiber art design studio and team of eight artists- developing art and product designs, mentoring and coaching, sourcing, pricing, merchandising, budgeting, photographing, visual display.
  • Significantly improved marketing strategies, public relations, and increased quality levels.

    Product Designer, Diablo Silversmiths, Grass Valley, CA 1994-1995
  • Managed design department at a western silversmith company: developed new products, communicated with clients on custom designs, created production drawings and graphic designs.
  • Collaborated on product development with RRL Polo Ralph Lauren and Al Beres USA-accessory design.

    Marketing/ P.R. Manager, Real Estate and Investment Company, Nevada City, CA 1992-1993
  • Developed new Marketing Division at a real estate and investment firm: focused on new target market, developed marketing plan, initiated marketing strategies, designed collateral material.
  • Coordinated B-to-C and B-to-B Public Relations: organized trade-show displays, designed advertisements, promotional material and giveaways, wrote news articles.

  • University of California, Davis, CA 1992
    B.A. Art Studio, and B.S. Environmental Design, minor: Textiles & Clothing

  • College of San Mateo, San Mateo, CA 2002
    Completed a two-year Multimedia & Web Design Certificate Program
  • Domus Academy, Fashion Design, Milan, Italy, summer 1990
    Attended a summer abroad program
  • Sacramento Entrepreneurship Academy, Sacramento, CA 1990
    Successfully completed a one-year business program, including writing and presenting a business plan. Gained overall knowledge of startups, business planning, market strategy.

  • Wells Fargo Designers' Community of Practice, D-COPG, Events Chair, 2009, 2010.
  • "IABC Gold Quill Excellence Awards", for Annual Benefits Enrollment and Community Support Campaigns, 2009.
  • "Ragan Communication Awards", for Team Member Photography, Annual Benefits Enrollment, and Community Support Campaign, 2009.
  • "Graphic Design USA, In House Design Awards", for Annual Benefits Enrollment and Community Support Campaigns, 2009.
  • "MarComm Awards", Platinum Design Award for Website Banner Ad Graphics; Gold Award for Team Member Photography, 2008.
  •  Art Curator, "Compelled to Create: works from art centers for the disabled" Arts Benicia Gallery, 2005.
  •  Board Director, Arts Benicia Center and Gallery, Benicia, CA, 2002-2006.
  • "Media Arts Award", website design category- California Community Colleges' ED>Net New Media/Multimedia/Entertainment Initiative, 2002.
  • "Honorary Art Juror", U.C. Davis Memorial Union, "Annual Two Dimensional Student Art Exhibition", 1998.
  • "Design Service Award", U.C. Davis Environmental Design Department, 1992.
  • "Best Business Plan Award", Sacramento Entrepreneurship Academy, 1990.

    click here to see my ARTIST RESUME and EXHIBITION HISTORY

    © Christine Arthur 2002-2009